Case Studies
Technical post-mortems
Real engagements, real tradeoffs, real numbers. Each study covers the problem, the architecture decisions, the implementation, and the business outcome.
Series C B2B SaaS (confidential)
35%
Cutting BigQuery Spend 35% Without Slowing a Single Dashboard
BigQuery spend had grown 4× in 14 months to $96K/month while dashboard p95 latency crept past 12 seconds. Finance demanded cuts; the data team feared breaking the trust they had just rebuilt.
Mid-market E-commerce Platform
14 → 1
One Definition of Revenue: A Semantic Layer Finance Actually Signed Off On
Fourteen conflicting definitions of 'revenue' lived across Looker explores, dbt models, and spreadsheets. Board meetings opened with a 20-minute argument about whose number was right.
D2C Subscription Brand
99.95%
From Nightly Fires to Boring Reliability: Rebuilding a Kafka Ingest Pipeline
A hand-rolled Kafka consumer crashed silently several nights a week, duplicated events on every retry, and left marketing dashboards wrong by up to 8% — discovered only when spend decisions had already been made.